Launch Promotion

14oz Mini Patties and Mini Nibs

Buy 3 Vital Essentials 14oz packs for $141!

Pick from these balanced and complete meals:

14oz Mini Patties : Beef, Chicken, Turkey, Duck

14oz Mini Nibs : Beef, Chicken, Turkey

Launch Promotion

5.5oz Mini Nibs

Buy 3 Vital Essentials Mini Nibs 5.5oz packs for $69!

Pick from these balanced and complete meals:

5.5oz Mini Nibs : Beef, Chicken, Turkey

Buy 3 Vital Essentials Mini Nibs Duck 5.5oz packs for $78!

Buy 3 Vital Essentials Mini Nibs Rabbit 5.5oz packs for $96!

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What is Butcher's Cut Protein?

Butcher cut is about sourcing premium, humanely harvested proteins from the whole animal to maximise the nutritional benefits of a raw diet. By using only quality meat and organs, we get higher nutrient retention and consistently lower fats.

Vital Essentials freeze dried pet food has lower fats compared to most of the popular brands in Singapore. Lower levels of fat have been advocated by veterinarians to lower the risk of pancreatitis.

Not All Raw Diets Are Created Equal.

Vital Essentials embraces the virtue of an alpha prey model diet; consisting of raw meat, bones, and organs, mirroring the natural diet of our dogs and cats.

This promotes optimal nutrition, enhances digestive health and boosts energy levels. It can also reduce the risk of common health issues associated with processed foods.

Made in a world class, state-of-the-art GFSI and EU certified plant at Wisconsin, USA.

Never Compromise

With Vital Essentials, what you will get is premium quality proteins with lower fats with:

  • No corn, wheat or soy
  • No Legumes
  • No fillers, flavoring & coloring
  • No rendered by-product

Why Vital Essentials is your right choice?

Sourcing

Vital Essentials is made by Carnivore Meat Company – with more than 50 years
of meat industry experience and deep relationships, we only source premium
Butcher Cut Protein from the whole animal to maximize the nutritional benefits
of a raw diet.

• Deep meat industry expertise
• Humanely harvested whole animal proteins
• Butcher Cut Protein, frozen at the peak of freshness

Premium Ingredients

Protein is the main ingredient in our products, including food, treats, snacks, and toppers. If you purchase minnow treats, duck patties, or duck hearts, the first ingredient listed is minnows or duck. That’s because we believe in utilizing the whole animal — including meat, vital organs, and bone. 

Whole animal protein should be your carnivore’s wild diet, containing essential vitamins and nutrients. 

In addition to protein, here are other ingredients you will see on our labels and their benefits.

Herring Oil

- Improved skin and coat health, reduced inflammation, and joint pain

Mixed Tocopherols

- Antioxidant properties to fight cellular damage, improved immune system function

Vitamin E Supplement

- Boosting the immune system, supporting muscle function, and reducing inflammation

Zinc, Iron, Copper, and Magnesium Amino Complex

- Essential for proper growth and development, produces red blood cells, essential for proper enzyme function, and helps maintain healthy skin and coat

Better Processing Standards

We go above industry standard to ensure the safety of our product, so you and your pet can enjoy the benefits of a raw diet worry-free.

Platinum safety standard
- Manufactured in Green Bay, Wisconsin in our very own 235,000 sq ft global headquarters and state-of-the-art manufacturing facility, the largest in USA.

- GFSI and EU certified for the highest food safety standards.

Frozen at peak freshness
- proteins are frozen with 45 mins of harvest to maintain peak freshness.

Our Butcher Cut Protein is minimally processed to preserve vital nutrients, enzymes, and minerals, the way nature intended.

Lower Fat Levels

Vital Essentials offers one of the the widest variety of Butcher Cut Proteins and product forms to meet the needs of every pet and pet parent.

• Consistently, comparing our premium freeze dried raw food versus other leading brands, we usually have

Higher protein

A quality protein is the most important building block for your pet's health.

Lower fats

As we use whole animal protein, our food usually has one of the lowest levels of fat. Diets lower in fats are usually advocated by veterinarians to reduce the risk of pancreatitis which is a very common serious ailment affecting our dogs in Singapore.