Vital Essentials is made by Carnivore Meat Company – with more than 50 years
of meat industry experience and deep relationships, we only source premium
Butcher Cut Protein from the whole animal to maximize the nutritional benefits
of a raw diet.

• Deep meat industry expertise
• Humanely harvested whole animal proteins
• Butcher Cut Protein, frozen at the peak of freshness

Protein is the main ingredient in our products, including food, treats, snacks, and toppers. If you purchase minnow treats, duck patties, or duck hearts, the first ingredient listed is minnows or duck. That’s because we believe in utilizing the whole animal — including meat, vital organs, and bone. 

Whole animal protein should be your carnivore’s wild diet, containing essential vitamins and nutrients. 

In addition to protein, here are other ingredients you will see on our labels and their benefits.

Herring Oil

- Improved skin and coat health, reduced inflammation, and joint pain

Mixed Tocopherols

- Antioxidant properties to fight cellular damage, improved immune system function

Vitamin E Supplement

- Boosting the immune system, supporting muscle function, and reducing inflammation

Zinc, Iron, Copper, and Magnesium Amino Complex

- Essential for proper growth and development, produces red blood cells, essential for proper enzyme function, and helps maintain healthy skin and coat

We go above industry standard to ensure the safety of our product, so you and your pet can enjoy the benefits of a raw diet worry-free.

Platinum safety standard
- Manufactured in Green Bay, Wisconsin in our very own 235,000 sq ft global headquarters and state-of-the-art manufacturing facility, the largest in USA.

- GFSI and EU certified for the highest food safety standards.

Frozen at peak freshness
- proteins are frozen with 45 mins of harvest to maintain peak freshness.

Our Butcher Cut Protein is minimally processed to preserve vital nutrients, enzymes, and minerals, the way nature intended.

Vital Essentials offers one of the the widest variety of Butcher Cut Proteins and product forms to meet the needs of every pet and pet parent.

• Consistently, comparing our premium freeze dried raw food versus other leading brands, we usually have

Higher protein

A quality protein is the most important building block for your pet's health.

Lower fats

As we use whole animal protein, our food usually has one of the lowest levels of fat. Diets lower in fats are usually advocated by veterinarians to reduce the risk of pancreatitis which is a very common serious ailment affecting our dogs in Singapore.

Heart Health

Our food contains muscles and real vital organs, including hearts. Hearts and muscles are high in an essential amino acid called taurine, which is critical for the heart health of cats and dogs. Cats’ bodies can’t produce taurine naturally, so they depend on getting it from their diet. Taurine deficiency causes many heart issues and heart disease in cats and can lead to blindness or even death.

Dogs can produce some taurine on their own, but they benefit from having a steady source of taurine in their diet as well, for the same reasons: it promotes a strong heart and may even protect against heart disease, especially in larger breeds, possibly because they have trouble producing their taurine.

Dental Health

Tartar building up on your pet’s teeth can lead to rotten teeth, stinky breath, painful discomfort for your pal, and expensive vet bills for you. That’s why it’s important that your pet’s diet promotes healthy teeth and good oral health. A Vital Essentials raw meat diet doesn’t contain the starchy carbs common in most commercial kibbles that contribute to tartar buildup, helping to keep your pet’s teeth pearly white.

For a bad-breath-busting bonus, treat your pal to one of our Freeze-Dried Turkey Necks or Freeze-Dried Duck Necks from the VE RAW BAR. These tasty natural snacks help scrape off tartar and yuckiness from your dog or cat’s teeth and promote good circulation for healthy pink gums.

Joint Health

Your little carnivore’s natural diet in the wild would include every part of their prey, even the “miscellaneous” bits of the animal that tend to be scrapped or left out in most commercial pet foods. A raw meat diet from Vital Essentials includes all those often-overlooked but nutritionally important animal parts, such as cartilaginous tissues high in hydroxyproline. This amino acid builds strong joints and connective tissue and is especially beneficial for any aging pet or pet who has suffered a slipped hip or joint injury.

A diet rich in collagen and hydroxyproline can also help prevent such injuries from occurring in the first place or delay the onset of arthritis. For the healthiest pet food that helps address many health conditions and promote overall wellness, consider incorporating real, raw meat into your pet’s meals. 

A protein-rich raw meat diet from Vital Essentials can help alleviate your pet’s allergies, keep them at a healthy weight, maintain a stable blood glucose level and provide many other health benefits, so your pet can keep living every day to the fullest, no matter what health challenges come their way.